How do you define success Do you feel that you have been successful Essay

How do you define success Do you feel that you have been successful How would you work to achieve greater success both professionally and personally - Essay Example I feel very disheartened when I see people who have started very well early on in their careers, excelled at the threshold of their professional lives but fizzle out very soon. Is it due to the clutches of materialism? Or does the initial spurt of success get the better of their consciousness? I would not know. I for one have been fortunate to be blessed with little successes along the way – enough to motivate me and keep me going, yet scarce enough to play the role of appetizers, making me crave for more. At the very beginning of my career, as an employee of the Building Permit Department of Kuwait Municipality along with issuing approvals for building designs, an occasional client who could not afford an engineering consultancy would ask me to design. Thus, I began discovering my inherent creativity, my natural desire to create and my deep-rooted love for real estate. I did feel a little sense of achievement doing this, but success would not be the right word to describe the feeling. I went on to establish a trading firm in partnership and became the managing partner. We diversified into a lot of businesses. From taking sub-franchisees of an ice-cream company to taking the distributorship of an automotive company, our mainstay of course being buying and selling real estate – dealing in land and building on them. My initial experience with my own business taught me that I have a natural instinct to manage and run a business and a positive attitude towards dealing with people and getting work done. It also made me realize that the only way to understand the concept of Business Management on your own is to actually be in the thick of the action. Since it was my own money and assets involved, my commitment could not be questioned. I feel I have the necessary qualities to be a successful manager. An Executive MBA program, besides honing my technical skills, will give me an insight into markets and the financial world. This

Sustainable Marketing Essay Example | Topics and Well Written Essays - 1000 words

Sustainable Marketing - Essay Example In order to successfully deliver a competitive market, most of the companies do pass their products through the environmental effect that their products might be having; once it is clear in a particular area if sustainable marketing is effective in the overall goal of the company as whole. (Binswanger, H. 1994) This will lead to the overall improvement in the achievement of all the set objective, visions, missions and goals of a particular business despite the existing challenges in the market. Critical analysis of sustainability marketing; The main objective of sustainable marketing is not to influence consumers into a buying green; instead it practically presents clear information that the product life cycle has greatly impacted the Business environment and leaves the decision with the customer to make the final choice. This is because marketing is about creating consumer but not forcing or luring them to make consumption choices. An advantage received by implementing a sustainable marketing technique is that; it helps the company to reduce the company’s carbon footprint, crating and developing an effective sustainability as well as convincing more people about the general company intension in serving the customers by having minimum environmental burden as much as possible. There are five main key elements of a sustainable market which are follows; Delivers marketing activities which create an ongoing growth; Since most Businesses have limited capital resources, human labor and finances, then there is need to focus on only top performing market activities by using an aggressive market growth strategy so as to achieve a bigger market growth and also by adopting a powerful growth strategy for a new or an emerging market. Influence other businesses also to adopt sustainable marketing practice; Suitable marketing can effectively help the Business owner to create a bigger impact by influencing employees to adopt such a sustainable market business practice ( Iwata, O. (1997). For example a new climate change initiative can help others comprehend how they can easily make a positive difference in the flight against any climatic changes. Easy to embed the sustainable Business practice into the business strategy; Measurable goals should be set by listing the key activities to be undertaken so as to competently achieve these set goals by making sure that all the senior personnel’s are responsible for effective goal achievement. (Fuller.1999). Some of these sustainable business practices are, sustainable budget which helps in ensuring financial sustainability and creation of strong relationship between the customers, staff other businesses and the community as a whole (Anderson, A R. 1995). There is need to support and help sustainable business so as to see them grow; a very important aspect of sustainable marketing is promotion which helps in developing and implementing the market plan as well as brand strategies to facilitate busines s growth. Conclusion; Having discussed the concept of Suitable marketing, then is quite